Hello bloggers!
After more than 10 years of work, in Rome, the Rinascente, a new department store, was finally inaugurated on the 12th of October in via del Tritone, close enough to our HIS office in Rome. In here you can find the most famous Italian and international brands such as Gucci, Prada, Furla, Louis Vuitton, and so on.
Inside there is also an important archaeological site that can be visited free of charge.
The inauguration of the Store comes more than 150 years after that of the first Rinascente store in Milan, whose name was coined by Gabriele D'Annunzio in 1917.
Rinascente opened a space dedicated to the great apparel, designer, jewelery labels and cosmetics. It is the second flagship store of Rinascente in the capital after that of piazza Fiume, but the new warehouse is one of the largest ever realized, with a surface area of 15 thousand square meters.
Rinascente store is located in a building that has been undergoing a complex renovation work over the last eleven years. The result is in perfect harmony with the context that hosts it. They have valued the historical-cultural richness of the whole space.
The work fully exploits the image of Rome, and it boasts a visitable archeological site on the basement, which brings to light one of the treasures of Ancient Rome: the Virgin Aqueduct inaugurated by emperor Augusto in the 19th century. A fourth-century domus, mosaics, spas and a stretch of Salaria Street, were also found and preserved.
The Virgin Aqueduct, which also supplies Trevi Fountain, features the entire exhibition space: this space, called the “Exhibition Area”, will host a palette of cultural events.
In addition to the archaeological site, the store also incorporates a small early 20th century building called “Palazzetto”, which, on several floors, becomes an integral part of the architecture.
Another distinctive element is the cavernous that crosses all the floors in height, allowing the light to spread. The facade on Via del Tritone, redesigned by Vincent Van Duysen, includes 96 windows and 7 showcases and it is a tribute to the squared Colosseum of the Eur: today in the showcases you can see the hyperrealist sculpture mannequins made by Francesca Romana Di Nunzio.
Each floor of Rinascente store is devoted to a specific product sector. The climb to the highest floors is underlined by the scenic escalator that winds into the full height cave, spreading light everywhere. On the ground floor there are designer items, luxury accessories, jewelery and watches, while on the first floor there is perfumery and lingerie.
Second and third floor are dedicated to male collections. Fourth and fifth are for women's collections.
On the sixth floor there are two terraces, dedicated to food delicacies and dining proposals, giving you breathtaking and 360 degrees views on the Eternal City.
This climb culminates with the MadeITerraneo restaurant of the starred chef Riccardo Di Giacinto and with Temakinho, a fusion brazilian-japanese restaurant.
For lovers of luxury and high fashion, I recommend a visit to this wonderful department store! Immerse yourself in a day of shopping in the Roman capital.
Address:
Via del Tritone 61 and Via dei due macelli 23, Roma
Telephone number: +39 06 879161
Opening hours:
09:30-23:00 (all days)
Thank you for reading,
Guenda