This ice cream empire was founded by Giacomo Fassi, who opened a small ice and beer kiosk at the end of the Nineteenth Century in via delle Quattro Fontane, very close to Barberini Square in Rome. He marked the beginning of five generations of ice cream-making history.

Giacomo’s son Giovanni took over the family business. He was known as the “king’s ice cream maker” because he worked at "Casa Reale" (the Residence of the Royal House of Savoy).

He moved to Piazza Navona and then to via Piave (1907-1927) where he managed his business successfully. His hard work paid off and in 1928 he moved to via Principe Eugenio. He spent over one million old lire – a fortune at the time – to found Palazzo del Freddo, the only Fassi store. Whose total area is seven hundreds square metres (two hundreds of them used for the ice cream production). The magnificence of the store was such that, during World War II, the American Red Cross took over the activity for two years, in order to produce ice cream for American troops.

In 1961 Leonida took over the family business from his father. He had gained considerable experience and kept the reputation of the family business high. For over ten years Leonida was the vice-president of the Italian Federation of Public Businesses. His own business stood out for the quality and fairness with which customers were treated.
Palazzo del Freddo is now managed by Leonida’s children.

Palazzo del Freddo is a continuously evolving system which aims at succeeding in the future thanks to its successful past, which made it a leading brand in the ice cream industry.

Thanks to a high nutritional value, ice cream deserves to be considered one of the most outstanding and real foods, of course. Ice cream is considered a complete food, able to put the eater in a good mood, also because of its availability in many colours and flavours.

In accordance with food hygiene provisions - as only pasteurized eggs are used - but also thanks to the use of high standards ingredients, ice cream is an hygienically safe product. We don't know exactly when ice cream was born; we only know that, around 500 BC, the Chinese discovered how to store winter ice in order to use it during the summer. It has been said that the inventors of ice cream were Italian, who spreaded it all around Europe.

There are about 30 flavours to fully satisfy your wishes. Everyone of them is produced according to the traditional recipe.



You can try also ice cream cakes (Fruits of the season,hazelnuts,cream,chocolate);Sicilian cassata; coffee,zabaglione or fruit tronchetto; cold dessert cakes with cassata in the middle.

There is a number of different flavours to fully satisfy your wishes:
Classic Sanpietrino, with a chocolate icing and a heart of cream, zabaglione, chocolate, coffee, coconut, hazelnuts. Sanpietrino Colors, with strawberry or pistachio icing and a creamy heart. Sanpietrino Colors is also available with white chocolate icing and a heart of berries.

Sanpietrino:

Ispiration to create this tasty handicraft semifreddo came from the square stones of the unusual paving decorations on the roads of the historic centre of Rome.
Sanpietrino is suitable for all seasons, since it's like an ice cream in summertime, while it can replace baked sweets on winter.

Semifreddo:

Tartufo: Truffle-shaped dessert. Black Tartufo: chocolate and zabaglione.

White Tartufo: coffee and fior di panna ( basic white Italian cream flavour).

Other Semifreddo:Coffee, chocolate, zabaglione, white chocolate.

Special Dessert:

Caterinetta: Cream, chocolate, coffee, zabaglione and berries.

Tramezzino: Cream, chocolate, zabaglione and berries.

Micione: Double biscuit filled with a cold dessert.

Rollé: Chocolate or cassata roll

Crushed ice drinks

Mint, coffee, fruit of season - all year long.

Winter products

Hot chocolate, sweet crepes, warm creamy drinks: vanilla, white chocolate, coffee, hazelnuts.
Hot ice cream in different flavours.

Promotion

From November to February:
- on Wednesday, prices of ice cream cones and cups reduced by 50%
- on Thursday, prices of loose ice cream reduced by 50%
- on Friday, 8 and 10 pieces (cassata, tronchetto, caterinetta, tartufo, tiramisù) packs: 7.00 EUR instead of 11.00 EUR.

Telegelato

(tele = at a distance, gelato = ice-cream) Dry ice is used to package ice cream in order to guarantee its preservation out of the freezer for a certain number of hours. The first one is free.